Bob Mazer Obituary and Death: Visionary Behind Mazergroup and Champion of Canadian Agriculture Dies at 71
The agricultural community in Manitoba and Saskatchewan is mourning the loss of a true titan in the industry. Bob Mazer, the former CEO and President of Mazergroup, passed away on July 6, 2025, after a courageous battle with cancer. He was 71.
Bob’s passing marks the end of an era for Mazergroup, one of Canada’s largest and most respected farm equipment dealerships. His life’s work helped transform a local family operation into a nationwide benchmark for excellence in agriculture machinery sales and service.
Mazer’s story is rooted in hard work, family, and foresight. Born and raised in Brandon, Manitoba, Bob started farming at age 17 and joined his father’s dealership—then known as Mazer Implements—at just 18. His early exposure to the agricultural lifestyle shaped his relentless drive to support farmers and rural communities.
“Bob’s combined dedication and hard work laid the foundation for what would become one of Canada’s leading agricultural equipment dealers,” reads a tribute on Mazergroup’s website.
Beginning in 1994, Bob began an ambitious expansion. By 2009, multiple dealership locations were unified under the Mazergroup name. Today, the company boasts 18 locations across Manitoba and Saskatchewan, becoming synonymous with New Holland equipment in the Prairies.
Under Bob’s leadership, the company won multiple honors, including Brandon Businessperson of the Year (1998), the Brandon Chamber of Commerce Business Excellence Award (2016), and most recently, 2024 Dealership of the Year. In 2025, Bob was named to the Farm Equipment Dealership Hall of Fame, an honor he sadly did not live to formally accept.
Despite his industry accolades, those who knew Bob best remember him as a man of character, humility, and heart.
“Bob was a great Manitoban who helped make Westman and our province a better place,” said Premier Wab Kinew on social media. “His legacy will live on with Mazergroup, in the ag industry, and through his philanthropy.”
Federal MP Grant Jackson echoed those sentiments, calling Bob “a pillar of the Brandon community” whose influence would be felt for generations.
Beyond business, Bob was deeply committed to local initiatives. He contributed generously to charities, education programs, and community events—often quietly and without recognition. Friends describe him as someone who was “always there when you needed him,” never too busy to lend a helping hand or share advice over coffee.
The North American Equipment Dealers Association called him “a respected leader in the equipment industry whose vision, dedication, and passion helped shape one of Canada’s most successful dealership groups.”
Inside Mazergroup, Bob’s leadership style set a unique tone—strategic, yet deeply personal. Employees recall how he treated everyone like family and took a personal interest in their growth and well-being. He believed in building people, not just businesses.
“Bob didn’t just build a dealership—he built a legacy rooted in integrity, trust, and human connection,” said one longtime employee.
Bob’s legacy goes beyond bricks and machinery. He reshaped the agricultural business landscape in Canada, setting new standards for service, professionalism, and community involvement. His vision ensured Mazergroup would not only thrive in the marketplace but also serve as a force for good in the communities it touched.
He is survived by his family, employees, and thousands of customers and colleagues who carry forward the values he championed. Funeral arrangements will be announced in the coming days.
As tributes pour in, one thing is clear: Bob Mazer’s legacy is not just in the equipment lots bearing his name—but in the countless lives he improved with his leadership, mentorship, and compassion.
